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Asking for Referrals
Everyone says that referrals are the best way to get new business, but do you have a process for asking for referrals?
Your Sales Playbook outlines what to do and what to say to people in your network in order to obtain more referrals for new business. The sales team can set referral goals and provide updates for everyone to see and comment on. This area of the Sales PlayBook is very useful to drive selling conversations in your sales meetings, quarterly territory and account planning, etc. This approach can be extremely powerful when used in conjunction with your CRM system to capture and report on referral generating activity in your company.
CFS provides a template containing seven components that is used to develop this referral process for your Sales PlayBook.
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